Privacy Policy

Effective Date: Feb 2025
Website: www.lookingtoward.com
Contact Email: support@lookingtoward.com

1. Overview

This Privacy Policy explains how Looking Toward Tomorrow Inc collects, uses, shares, and protects personal information when you visit our website, create an order, contact us, or interact with our online store at www.lookingtoward.com.

Looking Toward Tomorrow Inc operates an online retail store selling gaming controllers, custom-designed controller products, gaming accessories, and related electronic accessories. We respect your privacy and are committed to handling your personal information in a secure, transparent, and responsible manner.

By using our website, you agree to the practices described in this Privacy Policy.

  1. Information We Collect

We collect personal information that is necessary to operate our online store, process orders, provide customer support, improve our website, and measure advertising performance.

(a) Information You Provide to Us

When you place an order, contact us, or interact with our website, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Order details
  • Customer service messages
  • Any information you voluntarily provide when contacting us

(b) Payment Information

Payments are processed through secure third-party payment providers. We do not store or have access to your full credit card number, full debit card number, or full payment account credentials.

We may receive limited payment-related information from our payment processor, such as:

  • Payment status
  • Transaction confirmation
  • Card brand
  • Last four digits of the card, where applicable
  • Billing verification status

(c) Device and Website Usage Information

When you visit our website, we may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Time zone
  • Referring website or URL
  • Pages viewed
  • Products viewed
  • Time spent on the website
  • Clicks and other website interaction data
  • Cookies and similar tracking identifiers

We collect this information using cookies, log files, pixels, tags, analytics tools, and similar technologies.

  1. Cookies and Tracking Technologies

Cookies are small data files stored on your device. We use cookies and similar technologies to:

  • Keep the website functioning properly
  • Remember cart and checkout information
  • Improve website performance
  • Understand how visitors use our website
  • Measure advertising effectiveness
  • Support remarketing and advertising campaigns

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality, including cart and checkout features.

For more information about cookies, you may visit: www.allaboutcookies.org

  1. How We Use Your Information

We use the information we collect to:

  • Process and fulfill orders
  • Confirm payments
  • Ship products to customers
  • Provide order updates and customer support
  • Respond to questions, disputes, or return requests
  • Detect, prevent, and investigate fraud, unauthorized transactions, or security risks
  • Improve our website, product pages, and customer experience
  • Measure website traffic and advertising performance
  • Show relevant ads or remarketing ads where permitted by law
  • Comply with legal, tax, accounting, and regulatory obligations

We do not sell, rent, or lease your personal information to third parties.

  1. Sharing Your Information

We only share personal information when necessary to operate our business, provide our services, complete transactions, or comply with legal obligations.

We may share information with:

  • Payment processors to securely process transactions
  • Shipping carriers and logistics providers to deliver orders
  • Website hosting and ecommerce platform providers
  • Email and customer service providers
  • Fraud prevention and security service providers
  • Analytics providers, such as Google Analytics
  • Advertising platforms, such as Google Ads or Meta Ads, for measurement and remarketing where permitted
  • Legal, tax, accounting, or compliance professionals when necessary
  • Government authorities, regulators, courts, or law enforcement when required by law

These service providers are only authorized to use personal information as necessary to provide services to us or comply with legal requirements.

  1. Advertising and Analytics

We may use analytics and advertising tools to understand website performance, measure conversions, and improve our advertising campaigns.

These tools may use cookies, pixels, or similar technologies to collect information about your interactions with our website and advertisements.

We may use services such as:

  • Google Analytics
  • Google Ads conversion tracking
  • Google remarketing tools
  • Meta/Facebook advertising tools

You can learn more about how Google uses data here:
https://policies.google.com/technologies/partner-sites

You can manage Google ad personalization here:
https://adssettings.google.com

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

You can manage Facebook ad preferences here:
https://www.facebook.com/settings/?tab=ads

We do not knowingly share sensitive personal information with advertising platforms for targeted advertising.

  1. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, fraud prevention, legal compliance, tax and accounting obligations, dispute resolution, and business recordkeeping.

Order records may be retained for the period required by applicable tax, accounting, and consumer protection laws.

You may request correction or deletion of your personal information by contacting us at support@lookingtoward.com. We will respond in accordance with applicable laws.

  1. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Withdraw consent where processing is based on consent
  • Object to or restrict certain types of processing
  • Request information about how your data is used and shared

To exercise your rights, please contact us at support@lookingtoward.com.

We may need to verify your identity before processing certain privacy requests.

  1. International Data Transfers

If you are located outside the United States, your information may be processed in the United States or other countries where our service providers operate.

By using our website, you understand that your information may be transferred to and processed in countries that may have different data protection laws than your country of residence.

We take reasonable steps to protect personal information when it is transferred or processed internationally.

  1. Data Security

We use reasonable technical, administrative, and organizational safeguards to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Our website uses SSL encryption to help protect information transmitted through the website.

However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, but we work to protect your information using commercially reasonable safeguards.

  1. Children’s Privacy

Our website is intended for general online shopping and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us at support@lookingtoward.com and we will take appropriate steps to delete the information.

  1. Links to Other Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal requirements, or privacy practices.

The latest version will always be posted on this page with an updated effective date. Your continued use of the website after any update means you accept the revised Privacy Policy.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how your data is handled, please contact:
📧 Email: support@lookingtoward.com
🌐 Website: www.lookingtoward.com